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Greetings, digital trailblazers!
Picture this: the online realm is a bustling metropolis where every corner echoes with chatter. From casual tweets to deep-dive discussions, every pixel carries the potential to craft or crumble your brand's image.
So, ready to embark on a journey?
Let’s uncover the magic of 24/7 monitoring and see how it can transform your brand's narrative in this bustling city of the web.
The Power of 24/7 Monitoring
The online world doesn't sleep, and neither should your brand's vigilance.
With consumers from different time zones interacting, voicing opinions, and sharing experiences, there's always chatter about brands – yours included.
In 2017, United Airlines faced a huge backlash when a video of a passenger being forcibly dragged off an overbooked flight went viral on social media.
The company’s initial response was slow, defensive, and insensitive, as the CEO apologized for “having to re-accommodate” customers and blamed the passenger for being “disruptive and belligerent”.
The public outrage was amplified by the company’s poor communication and lack of empathy, and the company’s stock price dropped by $1.4 billion in one day Now you don’t want to do this in your business, you want to be more like Gillette.
In 2019, Gillette released a controversial ad that challenged the notion of “toxic masculinity” and urged men to be better.
The ad sparked a heated debate on social media, with some praising the company for taking a stand on social issues, and others accusing the company of insulting its core customers and being “woke”.
The company’s response was consistent, confident, and respectful, as it defended its message and engaged with both supporters and critics on social media.
The company also donated $1 million per year for three years to non-profit organizations that support men of positive influence.
The ad generated over 100 million views online and increased the brand’s awareness and relevance among younger consumers
I don't know about you but I personally always want to be ahead of any and all PR, around my business.
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Understanding Mentions - More Than Just Numbers
Not all mentions are created equal. A mere count doesn't suffice. You must dive deeper.
While a positive mention can give your brand a pat on the back, a negative one can spark a need for damage control.
And let's not forget neutral mentions; they offer insights and room for engagement.
Then there's the sphere of direct vs. indirect mentions.
A direct tag might need immediate attention, but an indirect one could give you a peek into organic conversations about your brand.
To navigate this vast sea, having the right set of tools and techniques is crucial.
The Pulse of the Digital Consumer
Trending hashtags. Viral challenges. Meme cultures. These aren't just digital buzzwords; they're insights into consumer behavior.
By latching onto a trend early, your brand can be seen as in-the-know and relatable.
Moreover, trend data is a goldmine for shaping marketing strategies.
Imagine launching a campaign that resonates with what's 'in' – that's marketing success served on a platter!
Integrating Monitoring Into Your Brand Strategy
"24/7 monitoring sounds great, but is it a logistical nightmare?"
Not if you integrate it seamlessly into your operations.
Here's the exciting part: automation and AI.
With these tech wonders, you're not just monitoring; you're deriving actionable insights, predicting trends, and engaging in real-time.
It's like having an ever-alert digital employee watching over your brand.
Benefits of Constant Monitoring
Imagine being the brand that 'always listens'. The advantages are multifold:
Forge stronger relationships with customers, fostering loyalty.
Address concerns swiftly, averting potential PR fiascos.
Outsmart competitors with insights that are as fresh as the morning's brew.
In the grand tapestry of the digital age, 24/7 brand monitoring isn't just a thread; it's a dominant color.
Its importance is undeniable, offering businesses growth opportunities like never before. Take the step, book a call with an automation expert and discover more automations!
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